Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
9D3908
RGB
157, 57, 8
HSL
20, 90%, 32%
HSB
20, 95%, 62%
CMYK
0, 64, 95, 38
LAB
39, 41, 48
LCH
39, 63, 49
OKLCH
0.48, 0.14, 41
XYZ
15, 10, 1
LUV
39, 81, 32
HWB
20, 3%, 38%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.