Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
9D4804
RGB
157, 72, 4
HSL
27, 95%, 32%
HSB
27, 97%, 62%
CMYK
0, 54, 97, 38
LAB
41, 34, 50
LCH
41, 61, 56
OKLCH
0.50, 0.13, 50
XYZ
16, 12, 2
LUV
41, 70, 37
HWB
27, 2%, 38%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.