Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
9D67AF
RGB
157, 103, 175
HSL
285, 31%, 55%
HSB
285, 41%, 69%
CMYK
10, 41, 0, 31
LAB
52, 32, -30
LCH
52, 44, 317
OKLCH
0.60, 0.12, 317
XYZ
26, 20, 43
LUV
52, 24, -49
HWB
285, 40%, 31%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.