Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
9D699E
RGB
157, 105, 158
HSL
299, 21%, 52%
HSB
299, 34%, 62%
CMYK
1, 34, 0, 38
LAB
51, 28, -20
LCH
51, 35, 324
OKLCH
0.59, 0.10, 326
XYZ
25, 20, 35
LUV
51, 26, -34
HWB
299, 41%, 38%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.