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Ochre

#9D731E

A balanced, moderate ochre — sophisticated balance of hue and saturation that conveys composure and subtle refinement, well-suited to modern, minimalist design.

Psychology

Yellow is the most luminous color the eye perceives, making it both attention-grabbing and tiring at high saturation. Cognitively it's linked to clarity, optimism, and idea-generation.

Meaning

Sunlight, gold, caution, and intellect all live here. In some Asian traditions yellow signifies imperial power; in Western coding it's the universal hazard color.

Applications

Excellent for highlights, badges, and small accents against dark backgrounds. Soft buttery yellows work well as page backgrounds; high-chroma yellow needs dark ink for legibility.

Conversion

HEX
9D731E
RGB
157, 115, 30
HSL
40, 68%, 37%
HSB
40, 81%, 62%
CMYK
0, 27, 81, 38
LAB
52, 11, 50
LCH
52, 51, 77
OKLCH
0.58, 0.11, 80
XYZ
20, 20, 4
LUV
52, 35, 49
HWB
40, 12%, 38%
Pantone
7503 C

Harmonies

Analogous
Complementary
Split Complementary
Triadic
Tetradic
Square

Shades & tints

Similar named colors

Browse every named brown on shades of brown, or all families on colors.