Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9DB2CA
RGB
157, 178, 202
HSL
212, 30%, 70%
HSB
212, 22%, 79%
CMYK
22, 12, 0, 21
LAB
72, -4, -15
LCH
72, 15, 256
OKLCH
0.76, 0.04, 252
XYZ
40, 43, 62
LUV
72, -12, -22
HWB
212, 62%, 21%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.