Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9DBBCF
RGB
157, 187, 207
HSL
204, 34%, 71%
HSB
204, 24%, 81%
CMYK
24, 10, 0, 19
LAB
74, -7, -14
LCH
74, 15, 242
OKLCH
0.78, 0.04, 237
XYZ
43, 47, 66
LUV
74, -16, -20
HWB
204, 62%, 19%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.