Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9DBBD9
RGB
157, 187, 217
HSL
210, 44%, 73%
HSB
210, 28%, 85%
CMYK
28, 14, 0, 15
LAB
74, -5, -19
LCH
74, 19, 254
OKLCH
0.78, 0.05, 249
XYZ
44, 48, 73
LUV
74, -16, -28
HWB
210, 62%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.