Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9DBBE0
RGB
157, 187, 224
HSL
213, 52%, 75%
HSB
213, 30%, 88%
CMYK
30, 17, 0, 12
LAB
75, -4, -22
LCH
75, 23, 259
OKLCH
0.78, 0.06, 254
XYZ
45, 48, 77
LUV
75, -17, -34
HWB
213, 62%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.