Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9DBFE4
RGB
157, 191, 228
HSL
211, 57%, 75%
HSB
211, 31%, 89%
CMYK
31, 16, 0, 11
LAB
76, -5, -23
LCH
76, 23, 257
OKLCH
0.79, 0.06, 251
XYZ
47, 50, 81
LUV
76, -18, -34
HWB
211, 62%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.