Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9DBFF4
RGB
157, 191, 244
HSL
217, 80%, 79%
HSB
217, 36%, 96%
CMYK
36, 22, 0, 4
LAB
76, -2, -30
LCH
76, 30, 266
OKLCH
0.80, 0.08, 259
XYZ
49, 51, 93
LUV
76, -19, -48
HWB
217, 62%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.