Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9DC2D1
RGB
157, 194, 209
HSL
197, 36%, 72%
HSB
197, 25%, 82%
CMYK
25, 7, 0, 18
LAB
76, -10, -12
LCH
76, 16, 229
OKLCH
0.79, 0.04, 224
XYZ
45, 50, 68
LUV
76, -19, -16
HWB
197, 62%, 18%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.