Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9DC3F1
RGB
157, 195, 241
HSL
213, 75%, 78%
HSB
213, 35%, 95%
CMYK
35, 19, 0, 5
LAB
77, -5, -27
LCH
77, 28, 260
OKLCH
0.81, 0.08, 254
XYZ
49, 53, 91
LUV
77, -20, -42
HWB
213, 62%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.