Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9DC4DA
RGB
157, 196, 218
HSL
202, 45%, 74%
HSB
202, 28%, 85%
CMYK
28, 10, 0, 15
LAB
77, -10, -16
LCH
77, 18, 238
OKLCH
0.80, 0.05, 233
XYZ
46, 52, 74
LUV
77, -20, -22
HWB
202, 62%, 15%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.