Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9DC8CF
RGB
157, 200, 207
HSL
188, 34%, 71%
HSB
188, 24%, 81%
CMYK
24, 3, 0, 19
LAB
78, -14, -8
LCH
78, 16, 212
OKLCH
0.80, 0.05, 209
XYZ
46, 53, 67
LUV
78, -22, -10
HWB
188, 62%, 19%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.