Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9DCBD4
RGB
157, 203, 212
HSL
190, 39%, 72%
HSB
190, 26%, 83%
CMYK
26, 4, 0, 17
LAB
79, -14, -10
LCH
79, 17, 215
OKLCH
0.81, 0.05, 211
XYZ
47, 55, 70
LUV
79, -23, -12
HWB
190, 62%, 17%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.