Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9DCFD2
RGB
157, 207, 210
HSL
183, 37%, 72%
HSB
183, 25%, 82%
CMYK
25, 1, 0, 18
LAB
80, -16, -7
LCH
80, 18, 203
OKLCH
0.82, 0.05, 201
XYZ
48, 56, 69
LUV
80, -25, -8
HWB
183, 62%, 18%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.