Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9DD3EB
RGB
157, 211, 235
HSL
198, 66%, 77%
HSB
198, 33%, 92%
CMYK
33, 10, 0, 8
LAB
81, -14, -18
LCH
81, 23, 232
OKLCH
0.84, 0.07, 227
XYZ
52, 60, 87
LUV
81, -27, -26
HWB
198, 62%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.