Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9DDBEC
RGB
157, 219, 236
HSL
193, 68%, 77%
HSB
193, 33%, 93%
CMYK
33, 7, 0, 7
LAB
84, -17, -15
LCH
84, 23, 221
OKLCH
0.86, 0.07, 217
XYZ
54, 64, 89
LUV
84, -30, -20
HWB
193, 62%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.