Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9DE1FF
RGB
157, 225, 255
HSL
198, 100%, 81%
HSB
198, 38%, 100%
CMYK
38, 12, 0, 0
LAB
86, -17, -22
LCH
86, 27, 233
OKLCH
0.87, 0.08, 227
XYZ
59, 68, 105
LUV
86, -33, -32
HWB
198, 62%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.