Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
9E2E09
RGB
158, 46, 9
HSL
15, 89%, 33%
HSB
15, 94%, 62%
CMYK
0, 71, 94, 38
LAB
37, 46, 47
LCH
37, 65, 45
OKLCH
0.47, 0.15, 36
XYZ
15, 9, 1
LUV
37, 90, 29
HWB
15, 4%, 38%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.