Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9EC3EC
RGB
158, 195, 236
HSL
212, 67%, 77%
HSB
212, 33%, 93%
CMYK
33, 17, 0, 7
LAB
77, -6, -25
LCH
77, 25, 257
OKLCH
0.80, 0.07, 251
XYZ
49, 52, 87
LUV
77, -20, -38
HWB
212, 62%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.