Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9EC4D2
RGB
158, 196, 210
HSL
196, 37%, 72%
HSB
196, 25%, 82%
CMYK
25, 7, 0, 18
LAB
77, -11, -11
LCH
77, 16, 227
OKLCH
0.80, 0.05, 222
XYZ
45, 51, 68
LUV
77, -20, -16
HWB
196, 62%, 18%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.