Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9EC4DE
RGB
158, 196, 222
HSL
204, 49%, 75%
HSB
204, 29%, 87%
CMYK
29, 12, 0, 13
LAB
77, -9, -17
LCH
77, 19, 244
OKLCH
0.80, 0.05, 238
XYZ
47, 52, 77
LUV
77, -20, -26
HWB
204, 62%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.