Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9EC9DB
RGB
158, 201, 219
HSL
198, 46%, 74%
HSB
198, 28%, 86%
CMYK
28, 8, 0, 14
LAB
78, -12, -14
LCH
78, 18, 230
OKLCH
0.81, 0.05, 225
XYZ
48, 54, 75
LUV
78, -22, -19
HWB
198, 62%, 14%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.