Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9ECCED
RGB
158, 204, 237
HSL
205, 69%, 77%
HSB
205, 33%, 93%
CMYK
33, 14, 0, 7
LAB
80, -10, -22
LCH
80, 24, 246
OKLCH
0.82, 0.07, 240
XYZ
51, 57, 88
LUV
80, -24, -32
HWB
205, 62%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.