Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9ECFDD
RGB
158, 207, 221
HSL
193, 48%, 74%
HSB
193, 29%, 87%
CMYK
29, 6, 0, 13
LAB
80, -14, -12
LCH
80, 19, 221
OKLCH
0.82, 0.05, 217
XYZ
49, 57, 77
LUV
80, -25, -17
HWB
193, 62%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.