Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9EDFF7
RGB
158, 223, 247
HSL
196, 85%, 79%
HSB
196, 36%, 97%
CMYK
36, 10, 0, 3
LAB
85, -17, -19
LCH
85, 25, 228
OKLCH
0.87, 0.07, 223
XYZ
57, 67, 98
LUV
85, -31, -27
HWB
196, 62%, 3%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.