Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
9F3A00
RGB
159, 58, 0
HSL
22, 100%, 31%
HSB
22, 100%, 62%
CMYK
0, 64, 100, 38
LAB
39, 41, 51
LCH
39, 65, 51
OKLCH
0.49, 0.15, 42
XYZ
16, 10, 1
LUV
39, 83, 33
HWB
22, 0%, 38%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.