Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9FBFE1
RGB
159, 191, 225
HSL
211, 52%, 75%
HSB
211, 29%, 88%
CMYK
29, 15, 0, 12
LAB
76, -5, -21
LCH
76, 21, 256
OKLCH
0.79, 0.06, 250
XYZ
47, 50, 78
LUV
76, -17, -32
HWB
211, 62%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.