Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9FC0D3
RGB
159, 192, 211
HSL
202, 37%, 73%
HSB
202, 25%, 83%
CMYK
25, 9, 0, 17
LAB
76, -8, -13
LCH
76, 16, 238
OKLCH
0.79, 0.04, 233
XYZ
45, 50, 69
LUV
76, -18, -19
HWB
202, 62%, 17%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.