Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9FC0F2
RGB
159, 192, 242
HSL
216, 76%, 79%
HSB
216, 34%, 95%
CMYK
34, 21, 0, 5
LAB
77, -3, -29
LCH
77, 29, 265
OKLCH
0.80, 0.08, 259
XYZ
49, 51, 91
LUV
77, -18, -45
HWB
216, 62%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.