Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9FC4D4
RGB
159, 196, 212
HSL
198, 38%, 73%
HSB
198, 25%, 83%
CMYK
25, 8, 0, 17
LAB
77, -10, -12
LCH
77, 16, 231
OKLCH
0.80, 0.05, 226
XYZ
46, 52, 70
LUV
77, -19, -17
HWB
198, 62%, 17%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.