Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9FC4E2
RGB
159, 196, 226
HSL
207, 54%, 75%
HSB
207, 30%, 89%
CMYK
30, 13, 0, 11
LAB
77, -8, -19
LCH
77, 21, 249
OKLCH
0.80, 0.06, 243
XYZ
48, 52, 80
LUV
77, -20, -29
HWB
207, 62%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.