Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9FC5EA
RGB
159, 197, 234
HSL
210, 64%, 77%
HSB
210, 32%, 92%
CMYK
32, 16, 0, 8
LAB
78, -7, -23
LCH
78, 24, 254
OKLCH
0.81, 0.07, 248
XYZ
49, 53, 86
LUV
78, -20, -35
HWB
210, 62%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.