Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9FC6DD
RGB
159, 198, 221
HSL
202, 48%, 75%
HSB
202, 28%, 87%
CMYK
28, 10, 0, 13
LAB
78, -9, -16
LCH
78, 19, 239
OKLCH
0.81, 0.05, 234
XYZ
48, 53, 76
LUV
78, -20, -23
HWB
202, 62%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.