Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9FCAE3
RGB
159, 202, 227
HSL
202, 55%, 76%
HSB
202, 30%, 89%
CMYK
30, 11, 0, 11
LAB
79, -10, -17
LCH
79, 20, 239
OKLCH
0.82, 0.06, 234
XYZ
49, 55, 81
LUV
79, -22, -25
HWB
202, 62%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.