Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9FCDE6
RGB
159, 205, 230
HSL
201, 59%, 76%
HSB
201, 31%, 90%
CMYK
31, 11, 0, 10
LAB
80, -11, -18
LCH
80, 21, 237
OKLCH
0.82, 0.06, 232
XYZ
50, 57, 83
LUV
80, -24, -26
HWB
201, 62%, 10%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.