Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9FD0DA
RGB
159, 208, 218
HSL
190, 44%, 74%
HSB
190, 27%, 85%
CMYK
27, 5, 0, 15
LAB
80, -15, -10
LCH
80, 18, 215
OKLCH
0.83, 0.05, 212
XYZ
50, 58, 75
LUV
80, -25, -13
HWB
190, 62%, 15%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.