Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9FD2EC
RGB
159, 210, 236
HSL
200, 67%, 77%
HSB
200, 33%, 93%
CMYK
33, 11, 0, 7
LAB
81, -13, -19
LCH
81, 22, 236
OKLCH
0.84, 0.06, 231
XYZ
52, 60, 88
LUV
81, -26, -27
HWB
200, 62%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.