Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9FD7EE
RGB
159, 215, 238
HSL
197, 70%, 78%
HSB
197, 33%, 93%
CMYK
33, 10, 0, 7
LAB
83, -15, -17
LCH
83, 23, 230
OKLCH
0.85, 0.07, 225
XYZ
54, 62, 90
LUV
83, -28, -25
HWB
197, 62%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.