Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9FDCF7
RGB
159, 220, 247
HSL
198, 85%, 80%
HSB
198, 36%, 97%
CMYK
36, 11, 0, 3
LAB
84, -15, -20
LCH
84, 25, 232
OKLCH
0.86, 0.07, 227
XYZ
57, 65, 98
LUV
84, -30, -29
HWB
198, 62%, 3%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.