Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A01C00
RGB
160, 28, 0
HSL
11, 100%, 31%
HSB
11, 100%, 63%
CMYK
0, 83, 100, 37
LAB
35, 52, 50
LCH
35, 72, 43
OKLCH
0.46, 0.17, 33
XYZ
15, 8, 1
LUV
35, 102, 27
HWB
11, 0%, 37%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.