Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A02A07
RGB
160, 42, 7
HSL
14, 92%, 33%
HSB
14, 96%, 63%
CMYK
0, 74, 96, 37
LAB
37, 48, 47
LCH
37, 68, 45
OKLCH
0.47, 0.16, 35
XYZ
15, 9, 1
LUV
37, 94, 28
HWB
14, 3%, 37%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.