Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A02B05
RGB
160, 43, 5
HSL
15, 94%, 32%
HSB
15, 97%, 63%
CMYK
0, 73, 97, 37
LAB
37, 48, 48
LCH
37, 68, 45
OKLCH
0.47, 0.16, 36
XYZ
15, 9, 1
LUV
37, 94, 29
HWB
15, 2%, 37%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.