Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A02C00
RGB
160, 44, 0
HSL
17, 100%, 31%
HSB
17, 100%, 63%
CMYK
0, 72, 100, 37
LAB
37, 47, 50
LCH
37, 69, 47
OKLCH
0.47, 0.16, 37
XYZ
15, 9, 1
LUV
37, 93, 30
HWB
17, 0%, 37%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.