Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A03400
RGB
160, 52, 0
HSL
20, 100%, 31%
HSB
20, 100%, 63%
CMYK
0, 68, 100, 37
LAB
38, 44, 51
LCH
38, 67, 49
OKLCH
0.48, 0.15, 40
XYZ
16, 10, 1
LUV
38, 88, 32
HWB
20, 0%, 37%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.