Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
A040F6
RGB
160, 64, 246
HSL
272, 91%, 61%
HSB
272, 74%, 96%
CMYK
35, 74, 0, 4
LAB
48, 63, -75
LCH
48, 98, 310
OKLCH
0.59, 0.25, 303
XYZ
33, 18, 89
LUV
48, 22, -117
HWB
272, 25%, 4%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.