Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A04301
RGB
160, 67, 1
HSL
25, 99%, 32%
HSB
25, 99%, 63%
CMYK
0, 58, 99, 37
LAB
41, 37, 51
LCH
41, 64, 54
OKLCH
0.50, 0.14, 46
XYZ
17, 11, 1
LUV
41, 77, 36
HWB
25, 0%, 37%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.