Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
A04A96
RGB
160, 74, 150
HSL
307, 37%, 46%
HSB
307, 54%, 63%
CMYK
0, 54, 6, 37
LAB
45, 44, -25
LCH
45, 51, 330
OKLCH
0.55, 0.15, 332
XYZ
22, 15, 30
LUV
45, 42, -43
HWB
307, 29%, 37%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.